Current Events I

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 Social media and its contribution to fast fashion

The biggest issue that is currently very popular is how social media helps the spread of fast fashion. Companies that profit off of fast fashion like to market on popular social media websites like TikTok, Instagram, and Youtube. 

But, how do they do this so subtly?

Marketing by these companies is done by the use of influencers who typically have a very big following online. They offer them a sponsorship to promote their products, with that in mind the influencer tries their best to promote the product to the best of their abilities even if the product does not hold up to these reviews. 

Besides being sponsored, some media coverage also comes just from pure curiosity where a person will buy these clothes and then review them which can lead to more interest in buying fast fashion, after all, it is cheaper. 

But with the rise of sustainable fashion and the enormous influence of Generation Z, we can see that most of these tactics are usually shut down quickly, but as no generation has been perfect neither is Generation Z, as they are as easily influenced.

What do you think can be done to help stop the spread of fast fashion online?

Thank you for reading 💕

SOURCE

Video with more interesting information on the topic:







Comments

  1. dana palickovaMay 8, 2022 at 2:52 AM

    hey! I love that you're emphasising the fact, that fast fashion influences not only us, as individuals, but also the society and the world around us. I think that many people still don't realise how important it is, to actually care about clothing, and where and how it was made out of. Not only from the view that in fast fashion, people from third world countries are suffering on making them and not even getting paid accordingly for it, but also, we should start supporting more local artists and brands which are much more sustainable and made with caution while preserving the environment.
    Thank you for this blog! This topic definitely needs to be heard more.

    ReplyDelete
  2. Anastasiia AgopovaMay 8, 2022 at 4:04 PM

    Hi, Anastazija,
    Thank you for writing about fast fashion. It is actually only the second time I encountered this notion in my life. The first time was thanks to a UNYP class. I am sure that I am not the only one who is so marginally acquainted with this phenomenon. And there are billions of those who never even knew about it. In my opinion, to stop this fast-fashion trend, first, there has to be far greater awareness about it in all corners of the world. People have to talk about it constantly. Otherwise, we are indeed doomed.

    ReplyDelete

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