Current Events II

-


Social media based fashion

With the internet being such an enormous marketplace it comes as no surprise that something of interest to your fashion sense starts to pop up on your phone, but these posts and ads sometimes tend to pop up more often the more you explain your interests. This is something that affects anyone with an online presence and who actively uses the internet, what are the pros and cons of social media based fashion?

Fashion consciousness is something that has rapidly grown with the rise of social media based marketing. This has positives as it promotes the brand and helps it go to large lengths, but as good as that sounds this has also pressured designers to rush with their ideas, for them to sometimes come out as disappointing. This is not only with fashion as it is also prominent on YouTube with beauty content because when an item has such a high expectation and it fails to deliver, that product then is no longer in the limelight and is pushed to the wayside. Even if the company tries to improve it will never have the notoriety that it had before, this comes as a con due to the fact that fashion trends are changing faster than ever because of globalizing society.

Engaging with brands through social media

Is it easier to shop online? Yes! And especially now since everything is marketed and worn by people we actively engage with and follow on social media. We see something we like and we want to buy it, and most of the time there are sales for new members so that makes the purchase even sweeter when made. This is not something that is generally bad if the clothes are bought from sustainable brands and most see this as something positive because people can really choose what interests them in the realm of fashion.

Social media fashion and sustainability is something that is wanted and if searched for easy to find, but most of the people who see something they would like to purchase will most likely try to find it for cheap which means that they are buying clothes that are mass-produced at low prices or fast fashion. 

What can we do to stop this?

Research, time, and effort. Find out how to be a smart shopper and support local businesses or fashion brands that are sustainable and leave that as a message to others!

Thank you!đź’•

SOURCE

Comments

  1. Daniela HartmanováMay 5, 2022 at 3:18 AM

    Hello!
    It is great, that you mentioned, that it is important to support small fashion producers and not only the mass-produced ones. Of course, it is cheaper for us, but it also may have lower quality, which we should also think about. Because, if we buy something cheaper, but with the less quality, we will have to buy it again (a new product) sooner, so finally we will pay usually much more than if we invested more money at first place and then have the specific peace of clothes for much longer. It always pays off. And it as more ecological as well, which we should take in consideration as well.
    So, I think that it is great that you emphasized that, thank you! :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Current Events I

-
Image
  Social media and its contribution to fast fashion The biggest issue that is currently very popular is how social media helps the spread of fast fashion. Companies that profit off of fast fashion like to market on popular social media websites like TikTok, Instagram, and Youtube.  But, how do they do this so subtly? Marketing by these companies is done by the use of influencers who typically have a very big following online. They offer them a sponsorship to promote their products, with that in mind the influencer tries their best to promote the product to the best of their abilities even if the product does not hold up to these reviews.  Besides being sponsored, some media coverage also comes just from pure curiosity where a person will buy these clothes and then review them which can lead to more interest in buying fast fashion, after all, it is cheaper.  But with the rise of sustainable fashion and the enormous influence of Generation Z, we can see that most of th...
Read more

My View on Fashion in the Media

-
 Fashion in the Media      Fashion in our media is more powerful than ever, nowadays many online influencers hold the same or even higher power as most supermodels on the runway do. It is no longer about targetting big online influencers or paying to have an ad show on a social media page, now many brands are going further, by investing in micro-influencers and working with social media companies.      According to Earthweb, there are approximately 3.2 to 37 million influencers online (Wise, 2022). Many are big-name celebrities that get paid millions of dollars just to upload a picture or video of them wearing or talking about their product. Although many of these big influencers have millions of followers, many aren't loyal or followers that engage on social media and usually, the products that big influencers advertise don't target a good majority of their following as it isn’t something they’re interested in. However, by investing in micro-infl...
Read more