Fashion in the media

-

With the new reach that social media has today, fashion has become an important topic on the internet. Wether it's reviewing fashion from the earlier years or giving fashion advice there is no shortage of mentioning how important fashion has become to the mass audiences. 

Besides the good of fashion being represented on the internet there is also a bad side which has recently been put in the spotlight, fast fashion. What is it and how did i become an importnat topic on the internet?

Fast Fashion is after all just a branch of the fashion industry, with dominating numbers too, but in reality it is underpaid workers who work endless hours. The mentioned fast fashion is something that is seen on neumerous online stores and it really thrives on the fast way fashion trends go 'viral' online. 

The process of fast fashion can be seen on the picture below:

Fast fashion model (source)


As I continue on with my blog, i will explain the influnece media has on fashion and how that influence helps with fast fashion and what can be done to prevent this issue. 

Thank you 💕

Comments

Post a Comment

Popular posts from this blog

Current Events I

-
Image
  Social media and its contribution to fast fashion The biggest issue that is currently very popular is how social media helps the spread of fast fashion. Companies that profit off of fast fashion like to market on popular social media websites like TikTok, Instagram, and Youtube.  But, how do they do this so subtly? Marketing by these companies is done by the use of influencers who typically have a very big following online. They offer them a sponsorship to promote their products, with that in mind the influencer tries their best to promote the product to the best of their abilities even if the product does not hold up to these reviews.  Besides being sponsored, some media coverage also comes just from pure curiosity where a person will buy these clothes and then review them which can lead to more interest in buying fast fashion, after all, it is cheaper.  But with the rise of sustainable fashion and the enormous influence of Generation Z, we can see that most of th...
Read more

Current Events II

-
Image
Social media based fashion With the internet being such an enormous marketplace it comes as no surprise that something of interest to your fashion sense starts to pop up on your phone, but these posts and ads sometimes tend to pop up more often the more you explain your interests. This is something that affects anyone with an online presence and who actively uses the internet, what are the pros and cons of social media based fashion? Fashion consciousness is something that has rapidly grown with the rise of social media based marketing. This has positives as it promotes the brand and helps it go to large lengths, but as good as that sounds this has also pressured designers to rush with their ideas, for them to sometimes come out as disappointing. This is not only with fashion as it is also prominent on YouTube with beauty content because when an item has such a high expectation and it fails to deliver, that product then is no longer in the limelight and is pushed to the wayside. Even ...
Read more

My View on Fashion in the Media

-
 Fashion in the Media      Fashion in our media is more powerful than ever, nowadays many online influencers hold the same or even higher power as most supermodels on the runway do. It is no longer about targetting big online influencers or paying to have an ad show on a social media page, now many brands are going further, by investing in micro-influencers and working with social media companies.      According to Earthweb, there are approximately 3.2 to 37 million influencers online (Wise, 2022). Many are big-name celebrities that get paid millions of dollars just to upload a picture or video of them wearing or talking about their product. Although many of these big influencers have millions of followers, many aren't loyal or followers that engage on social media and usually, the products that big influencers advertise don't target a good majority of their following as it isn’t something they’re interested in. However, by investing in micro-infl...
Read more